Sunday, May 16, 2010


Dove Chocolate likes to write inspiring messages on the insides of their foil wrappers. Presumably this is to inspire you as you eat a bit of their product.

As I was eating Dove Chocolate, I found this message.

I am male.

I am unsure what to think about Dove's marketing strategies.


  1. Advertisers read gender theory written after 1980, scoff, and then market chocolate exclusively to women. Have you seen those bogus commercials for Dove men's body wash? I challenge you to find anything different from women's body wash except the color of the bottle.